Not me. For one thing, keep in mind these people are selling page views. If the headline was "Odds of being diagnosed with brain parasite at .00061%", would you even bother reading the story? Dividing things out is a big anxiety stopper.
And think about it when you see something like "...100% increase in your risk of brain cancer," since it represents the doubling of a very small number. Taking percentages of percentages is a sneaky way to make things look more important than they really are.
And think about it when you see something like "...100% increase in your risk of brain cancer," since it represents the doubling of a very small number. Taking percentages of percentages is a sneaky way to make things look more important than they really are.