It reminds me of this maxim:
In each sentence, a fact and a feeling.
The idea is from this book:
Writing Non-Fiction by Walter S. Campbell (1949)
I found out about this book from the recommended reading section at the end of one of Ogilvy’s books (Ogilvy is a famous advertising man from the Mad Man era).
It reminds me of this maxim:
In each sentence, a fact and a feeling.
The idea is from this book:
Writing Non-Fiction by Walter S. Campbell (1949)
I found out about this book from the recommended reading section at the end of one of Ogilvy’s books (Ogilvy is a famous advertising man from the Mad Man era).