It's preying on creators who feel their contributions are not recognized enough.
Out of all letters, at least some of the contributors will feel good about it, and share it on social media, hopefully saying something good about it because it reaffirms them.
gaigalas, my toaster is deeply grateful for your contributions to HN. It can't write or post on the Internet, and its ability to feel grateful is as much as Claude's, but it really is deeply grateful!
You need talented people to turn bad publicity into good publicity. It doesn't come for free. You can lose a lot with a bad rep.
Those talented people that work on public relations would very much prefer working with base good publicity instead of trying to recover from blunders.
It's preying on creators who feel their contributions are not recognized enough.
Out of all letters, at least some of the contributors will feel good about it, and share it on social media, hopefully saying something good about it because it reaffirms them.
It's a marketing stunt, meaningless.