The main point of the site isn’t that Ads are bad. It’s that too many Ads end up driving away listeners, and are therefore self-defeating. There’s an acceptable ratio of ads to content (10% airtime or less).
Also in some countries you got public radio stations producing podcasts (even podcast first formats not played on radio) - while that might Fall under subscription, while not being a subscription on anything specific.
There is, but I’ve also seen some of my favorite hobby casts either get retroactively crammed full of ads or just get taken down entirely because, no thanks to the glut of bot traffic we seem to have nowadays, hosting fees grew to be untenable for a hobby project.
Maybe all podcasters should learn by the French example, and simply threaten people to give them money, whether they are listeners or not? Threaten them with prison if they don't pay? Joe Rogan could show up at your door and demand that you give him money for his podcast.
I haven't listened to podcasts in years, but used to enjoy them. I would've paid for a YouTube premium-esque subscription to skip ads on all the podcasts on my podcast app of choice. I'd want the podcast to get a cut from that subscription that would make it worth it, in the same way YouTube premium makes it worth me not seeing ads.
(I use Sponsorblock on YouTube too since there are platform ads and then sponsors baked into the videos.)
Ads for protein powders, scam gold coins, Bitcoin scams, scam "doomsday" equipment ... there is a whole industry around such products for people falling for disinformation.
- Ads
- Subs
- Leadgen for some other business
You get to pick your own poison.