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I've gotten in the writing habit of BLUF, Bottom Line Up Front:

"Hey boss,

I think we should use this vendor.

[4 paragraphs with charts and formulas explaining why that's the only rational choice]"

The way readers parse this is "the sender thinks we should do this thing, and oh, now that I have that idea implanted in my brain, wow, they sure have a lot of supporting evidence! OK, fine, let's do it."

[0] https://en.wikipedia.org/wiki/BLUF_(communication)

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