We launched in August and were seeded behind a vision of making it easier for busy people to make responsible choices. Highlights below:
* Customer Problem: We want to buy (and not run out of) sustainable products, but busy people take the path of least resistance on their household consumables
* Customer Value Proposition: 5 min registration = A) never run out of TP, B) never overpay, C) always get products good for people & the earth
* Customer Archetype: ~35 y/o female, kids, busy; “green,” but SUV; Whole Foods, but 365 (private label); iPhone, but not techy; Gilt often, but Gucci rarely
* What We Do: “Dollar Shave Club” for name-brand, “green” household consumables ($24+bn TAM), with an emphasis on flexibility and customer service
* Competition: Selling a niche product better than Amazon has a surprising track record. e.g. Alice, Dollar Shave Club, Manpacks, Quidsi, Zappos
* Our Challenge: Create the most convenient platform in the world for a set of household products with unique purchasing patterns (not a shopping cart site…)
* Full Time Team: Stu (Biz/PM): Advisor & raised >$2m @ 4 start-ups, >$100m invested in tech, employee #2 twice; Jordan (Mktg): Goodby, Doritos, TD Ameritrade
* Seeders : The entrepreneurs behind companies like Hotwire, CitySearch, Friendster, Cater2.me, Everfi, Vincraft, Augusta Columbia, and Toro IP
* Stage: Funded. Compulsively user testing prototypes. Conversations with suppliers on track. Alpha customers by November 15
* Founding Engineer: A fully empowered co-founder with strong opinions, understanding of lean & MVP tradeoffs, full stack ownership, and a long term vision
* What You Get: Competitive cash, generous equity, full benefits, flexible/fun environment, passionate team, leave the world better than you found it
I would love to grab a coffee/beer and brainstorm about the challenges and opportunities ahead.
We launched in August and were seeded behind a vision of making it easier for busy people to make responsible choices. Highlights below:
* Customer Problem: We want to buy (and not run out of) sustainable products, but busy people take the path of least resistance on their household consumables
* Customer Value Proposition: 5 min registration = A) never run out of TP, B) never overpay, C) always get products good for people & the earth
* Customer Archetype: ~35 y/o female, kids, busy; “green,” but SUV; Whole Foods, but 365 (private label); iPhone, but not techy; Gilt often, but Gucci rarely
* What We Do: “Dollar Shave Club” for name-brand, “green” household consumables ($24+bn TAM), with an emphasis on flexibility and customer service
* Competition: Selling a niche product better than Amazon has a surprising track record. e.g. Alice, Dollar Shave Club, Manpacks, Quidsi, Zappos
* Our Challenge: Create the most convenient platform in the world for a set of household products with unique purchasing patterns (not a shopping cart site…)
* Full Time Team: Stu (Biz/PM): Advisor & raised >$2m @ 4 start-ups, >$100m invested in tech, employee #2 twice; Jordan (Mktg): Goodby, Doritos, TD Ameritrade
* Seeders : The entrepreneurs behind companies like Hotwire, CitySearch, Friendster, Cater2.me, Everfi, Vincraft, Augusta Columbia, and Toro IP
* Stage: Funded. Compulsively user testing prototypes. Conversations with suppliers on track. Alpha customers by November 15
* Founding Engineer: A fully empowered co-founder with strong opinions, understanding of lean & MVP tradeoffs, full stack ownership, and a long term vision
* What You Get: Competitive cash, generous equity, full benefits, flexible/fun environment, passionate team, leave the world better than you found it
I would love to grab a coffee/beer and brainstorm about the challenges and opportunities ahead.