That's not correct. The clones targeted existing users rather than expanding the market because Apple would not let them expand the market. The cloner license agreement required them to use Apple-approved designs for major components such as the motherboard. The net result was that all the cloners were actually allowed to do was build machines that functionally fit exactly the same niches Apple machines fit, but with more variation in case design. All that left for them to compete on was offering more options, such as more RAM, faster processors, and the like at a lower price.

Power Computing wanted to expand the market. They built prototypes that went beyond just putting Apple designs in a new case, and showed them at trade shows, and publicly begged Apple to let them sell them.