Whatever you do, you cannot call it Libertarian though. The word has been tarnished by both crypto-anarchists (the disguised/hiding kind, not the strong crytography kind) who adopt the label to appear more mainstream and by mainstream pundits who paint a picture of Libertarians as anarchists.
(Also Ron Paul not really being socially liberal but rather just being kind of "state's rights"-ish hasn't helped... but I think that is more of a particularly sharp edge-case and not a systemic issue. A social conservative wanting to cut back government isn't a Libertarian, it is just a Republican being what Republicans have always claimed to be, but rarely are.)
The label is toxic now. Everybody knows that Libertarians exist, the reason today that they don't have the numbers is that nobody really wants to associate with the label.
(Also Ron Paul not really being socially liberal but rather just being kind of "state's rights"-ish hasn't helped... but I think that is more of a particularly sharp edge-case and not a systemic issue. A social conservative wanting to cut back government isn't a Libertarian, it is just a Republican being what Republicans have always claimed to be, but rarely are.)
The label is toxic now. Everybody knows that Libertarians exist, the reason today that they don't have the numbers is that nobody really wants to associate with the label.