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My view scares me, too, but I think you have the right idea: It's a terrible business decision. Much like the Netflix/Qwikster ordeal, I imagine the result to be some sort of mass exodus.

Obviously, our use of any application is simply a privilege, and participation is not compulsory. As creators of the application, it's Instagram right to control their application how they see fit.

That point is easily overlooked. It's the principle I'm defending, not the decision.

My hope is that great companies will make great decisions. I think we've seen a little bit of that from organizations like Google and MapBox doing the "right thing", and they have great products to show for it.



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