I am happy with this apology. Everyone loves to hate on something, once one person starts hating others join in the mob mentality against someone or an entity continues until it gets to the point where the arguments have lost sight of what they were originally arguing about. What kind of apology were people expecting? An apology using animated GIF's and infographics?

Considering the photo quality of Instagram photos is extremely questionable, are people really upset that a photo of the nicoise salad they had could be used in an ad for for promotional purposes? Please. 99.9% of the photos on Instagram wouldn't be fit for advertising considering they're most shots of insecure teenagers taking photos in the mirror and the rest pictures of food.

Calm down.