I think it strikes the wrong chord because it shouldn't matter whether the person is an "influencer" or not — that's just not the way to talk to anybody when you're trying to build a brand, unless your brand is built on public spats
Exactly, treat every one of your customers with respect and if they choose a competing product, attempt to understand why instead of demanding, in a very passive aggressive way, that they become your customer or are grateful/thank you for some free service which you unilaterally provided.