As far as Che goes:

At this point, the Che portrait is sort of the reverse story of the swastika. The swastika started out as a symbol of something good and got turned into a symbol of something monstrous; Che started out as something monstrous and got turned into a symbol of something good. That good being, I suppose, a consumerist, photogenic representation of rejecting consumerism.

Back in high school, kids would wear that image. One day while helping my friend at his family's coffee shop, his coffee supplier - who was making a delivery - told us about how Che's army butchered his entire family aside from him and his brother. I've never looked at that image the same.

The Che picture ended any interest I had.

I don't know that it's a really great idea to throw Che's image into a page related to your product, just because of how polarizing a figure he is, but I'm pretty sure it's only there as a casual reference to "the revolution isn't dead, by any means," and doesn't really have anything to do with glorifying Che or otherwise calling him a "hero."

I could think of far more deplorable historical figures someone could stick a picture up of other than Che.

While I don't necessarily agree with his ideals, I can respect certain aspects of his persona and drive.

> Second, why would they put the picture of a communist leader who used to shoot defectors and kill artists? Why is he any sort of hero?

It's a play with the word "revolution".

So, at how many RPM does Che turn in his grave?

I couldn't agree more about the pic of Che.

It was intended to be a play on the phrase "The revolution isn’t dead."