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On the flip side, we have other successful media conglomerate companies that let their media acquisitions remain semi-independent. Notably AOL and Advanced Publications/Condé Naste.

Yahoo made it crystal clear that they own Flickr, for example.

Do AOL or Advanced Publication make it clear they own Huffington Post, Tech Crunch, or Reddit? Not really. Sure, it's in black and white on their 'about' pages or via Wikipedia, but they generally had a hands-off approach. Huffpo and Reddit are still growing; Flickr not so much (except in some demographics or countries).

Maybe Yahoo will keep a hands off approach. That also helps create a firewall for Yahoo stockholders who might balk at Tumblr's questionable content.



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