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That's a pretty incorrect statement.

People instinctively know what's healthy and what isn't. They just have no self-control to pick the healthier one over the unhealthy one.

No study ever has concluded that more information on labels helps people make better decisions.



why would self control run counter to instincts


Because our instincts were developed over thousands of years to deal with circumstances of constant scarcity. We don't live in that world anymore.


I know, but every assumption that allows one to make the above statements is actually unproven. - constant scarcity in historical environment - inheritable biological "instinct" for eating a certain way - rate of evolution of that instinct - actual abundance in our current environment




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