It seems to me they tried to buy a young and hip userbase. MySpace was once young and hip. It was where all the bands were. Tumblr is young, but not hip in any way. It's full of strange and not particular "social" (as in communicating and influencing the mainstream alot) people. Tumblr is full of (besides pron) homestuck fandom and feminists. It's full of some subcultures that are ridiculed by the mainstream (like MLP fans) and passive aggressive tweens. I'm not sure if Yahoo wanted that.
Yeah, seriously. My first reaction was, "Wait, you wanted this userbase?"
Yahoo is so unhip that they don't even realize what they've gotten themselves into, probably.
I'm sure some sane people have blogs on tumblr, but they're vastly outnumbered by the "social justice" retards who think that screaming about how all straight white men should be auschwitzed for their sins is some sort of legitimate activism. (Where sins = having been born.)
A lot of the tumblr community's response to the acquisition has been downright hilarious, naturally. They're pretty offended that someone bought "their" blogs without their permission. Any explanation of how the world works is, of course, met with accusations of "privilege" and shouting about how the poster/yahoo/etc is trying to "oppress" their precious PEE-OH-CEES.
