Good point that is sometimes overlooked. Optimize your design for higher conversion rates. A/B test everything. If everything else is equal, then go with the pretty design.
Optimizely's landing page is a good example. The call-to-action button is above the fold, and you can quickly test out their product.
http://bestwebgallery.com/ http://www.thebestdesigns.com/ http://www.awwwards.com/
These gallery websites should get you well on your way.