As long as you can, do things that don't scale. Even if the end of this history were different, the writer would have lost near to nothing, and possibly gained some insight.
As someone who has been on night-shift on-call for end-user support while working the day job at the same time, let me assure you that you don't lose 'near to nothing'.
Most of the comments in this thread assume that the cost of support is trivial. It's not. Support is a product unto itself, and shouldn't be trivialised into "come on, it doesn't take much!".
http://paulgraham.com/ds.html
As long as you can, do things that don't scale. Even if the end of this history were different, the writer would have lost near to nothing, and possibly gained some insight.