You guys should take a look at piracy and how well that worked out for content creators. They still get paid, but it'll always be whack-a-mole.
I have a comfy six figure IT job, and I'd still spend a few hours for fun just to figure out how to work around your javascript. Now think about how much time someone determined will spend on it.
Pivot and go do something with a higher possible success rate.
The question is not whether this will be 100% effective, the question is whether people will pay for it.
I'm not arguing that content distributors are killing their own biz with these techniques, however, the companies selling the tech are doing quite fine.
The more people hacking their products the better, if they have a client and the ad rate goes down, who do you think the client is going to call? And of course the client would love upgrade to the latest version that defeats that technique.
Do you think McAfee is upset or happy that people continue to write viruses?
I'm not so sure. There are only a handful of popular ad-blockers, and on most people's browsers, they update automatically. If PageFair's techniques can be defeated, they'll be defeated systematically and simultaneously for every ad-blocking user as soon as the workaround is implemented. So it's basically binary. If PageFair just doesn't work at all (or can't be expected to for a meaningful amount of time), then it's not going to sell well.
Contrast that to McAfee. They're fighting a long, generally losing arms race with virus writers, but note that in practice they still protect your computer from a lot of viruses. So users need them. If all the viruses in the wild could all be simultaneously upgraded to circumvent the scanner, it would be a different story and everyone would just think of virus scanners as a thing that doesn't work.
I have a comfy six figure IT job, and I'd still spend a few hours for fun just to figure out how to work around your javascript. Now think about how much time someone determined will spend on it.
Pivot and go do something with a higher possible success rate.