The effective approach that has let Uber thrive in battles like this is to leverage thier community.
Everywhere you look at the Uber debate, the story is told as members of the community standing up to the old guard – but the airbnb story right now feels like an insurgent brand standing up to the authorities.
I think this is the only way to go about getting change. If you just comply from square one, officials preceive no problem.
If you want change, you need to make people realize that there is a problem with the current system... and ignoring the laws, and then working to get them changed after the problem has been realized (a la Uber) seems to be a lot more effective.
You can't get people excited to change something they don't know/care about!
Everywhere you look at the Uber debate, the story is told as members of the community standing up to the old guard – but the airbnb story right now feels like an insurgent brand standing up to the authorities.
With Uber, the story always resembles this: http://techcrunch.com/2012/07/10/dc-city-council-shelves-ube...