Because it's based in Bulgaria and no one knows who actually owns it. But it's good software and one of the few places you can trade other currencies like Feathercoin and Litecoin with plenty of liquidity.
...and funny you ask because a commenter just posted on my blog that Sheep Market Place was scammed out of $40 million in BTC which is a possible cause of all the selling:
If this theory is true, it shows that BTC lacks book depth and the current price is just speculation on the edges, not a true price for the entire stock of BTC. (That is, if a large portion of BTC users wanted to get out of BTC, they couldn't realize the nominal market price.)
Thanks, I found it now. Though, they speak Russian and support predominantly Russian payment methods while supporting zero Bulgarian payment methods so either they are lying or the Bulgarian company is just a shell.
Interesting analogy. A publicly traded company with transparent financials and corporate hierarchy vs. a web site that has an unknown company behind it, run by anonymous CEO.
Yeah sure, you're right. The CEO is probably an alien. There is no way a Bulgarian company could see the majority of it's customers are from Russia and adapt by offering convenient payment methods. Never mind that Russia is the biggest country in Europe and it's heavily policing outgoing bank transfers.
