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The important part is at the end:

"Bezos' neat trick has knocked several real stories about Amazon out of the way. Last week's Panorama investigation into Amazon's working and hiring practices, suggesting that the site's employees had an increased risk of mental illness, is the latest in a long line of pieces about the company's working conditions – zero-hour contracts, short breaks, and employees' every move tracked by internal systems. Amazon's drone debacle also moved discussion of its tax bill – another long-running controversy, sparked by the Guardian's revelation last year that the company had UK sales of £7bn but paid no UK corporation tax – to the margins."



Yeah, we've seen how those stories affected their Black Friday sales, before the 60 Minutes episode: http://www.telegraph.co.uk/finance/newsbysector/retailandcon...


Reputational damage operates over much longer timescales.




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