I use my real name and my first name is enough to find me. I probably don't fit the legal definition of "public figure," but everyone I work with and many other people, mostly in the field I work in, know who I am.

So I can't really avoid it. I'm not black, or gay, or Muslim, and I don't have non-mainstream political views compared to people I live and work with, so I'm lucky enough to not experience the negative effects of being obviously identifiable online.

I can definitely see why many people would prefer to be pseudonymous, and why maintaining multiple online personas is useful. But I can barely keep up with my blog and product pages on multiple social media, and I'm still learning how to best use those to my advantage.