"His" journal was established with an ideology in mind, not to enrich or empower Sheckman himself. He's promoting his journal because he's the only one around 'doing anything about it'. And I accept that kind of promotion. As another poster mentioned, this article doesn't mention 'open access' - but only in the last few years has a reputable 'open access' journal even been an option for biomedical researchers. And for that Sheckman and his journal is owed a fair amount. Science cannot be entirely free (as in beer). But the knowledge gleaned from it can and certainly should be free (as in speech).

Currently, your choices are Cell Reports[1] or eLife[2].

[1] http://www.elifesciences.org/

[2] http://cellreports.cell.com/