Doesn't the same logic say it should be ok for a postal carrier to charge more for more valuable items, or for a water company to charge more to luxury houses, or the like? My view is that the broadband companies are natural monopolies, and thus should be required to carry all content equally; there's meaningful competition between Netflix/Hulu/Youtube because customers have a choice, but for many people there's no meaningful competition between broadband providers.

And sure, everyone has an agenda, the companies arguing for net neutrality aren't doing so out of the goodness of their hearts. That doesn't make them wrong.