That's depressing shows again that ideas are worth nothing, it's in the execution. I presented the same idea to a german cornflakes manufacturer years ago ( coffein enriched flakes and other breakfast food), they tried to do it but failed.
Yeah... sometimes, more so than the execution, it's about having money or someone who wants to give you money. If you had 10 million dollars you could start making your own line of "Extreme" caffeinated breakfast cereals/health foods.
