I agree 100%. Apple's biggest problem is they've ceased innovating. Was a flimsy fingerprint reader really supposed to be the killer app of the iPhone 5s? Jesus.
Here's a list of things that would blow everyone else away:
1) NFC realized from the ground up. It absolutely will be a must have in the very near future, and I won't be stuck with a phone that doesn't have it.
2) An enormous innovation in battery tech. I want you to figure out a way to make my battery last 2-4 days on a charge.
3) Some sort of major design innovation. Edge-to-edge screen? That would look incredible; so novel, it'd be impossible to ignore.
4) A software-level overhaul of what it means to have a device on you that is capable of being constantly connected to the internet. It can be an ecosystem (we already know apple is good at building those), or something similar, but the future is one where you don't have to check your phone for anything. It already knows.
That's all I can think of for the moment, but it's clear they need to prove something, and I think they're simply coming up short in that regard.
> I agree 100%. Apple's biggest problem is they've ceased innovating. Was a flimsy fingerprint reader really supposed to be the killer app of the iPhone 5s? Jesus.
No, the problem is they are innovating around what will be in the new commercial. The truth is that smartphones are largely "done". Usually this is when Apple moves on to the next thing but unlike in the past there is no obvious new next thing to move into. Because of the success of the iPhone and to a lesser degree the iPad the expectation among shareholders is that the next thing has to be high-margin like those things are/were.
2) Yes, agreed, and I think they're working on this.
3) Edge to edge causes accidental taps for many users. They may or may not go this way.
4) Not sure what you mean here beyond things like push notifications. I would like more apps to advance-load data and predict my behavior, but I think a lot of this is already possible with background tasking. Not sure why this would have to occur at the OS level.
Edge to edge display does not have to mean edge-to-edge touch sensing. You can be smart about what to sense where and when. (I.e. when your screen can detect more than two separate points of contact, you can dynamically ignore those at the edge when appropriate.)
Lots of apps are starting to load data proactively in the background. That's why iOS settings has the "Background App Refresh" screen (under "General").
Here's a list of things that would blow everyone else away:
1) NFC realized from the ground up. It absolutely will be a must have in the very near future, and I won't be stuck with a phone that doesn't have it.
2) An enormous innovation in battery tech. I want you to figure out a way to make my battery last 2-4 days on a charge.
3) Some sort of major design innovation. Edge-to-edge screen? That would look incredible; so novel, it'd be impossible to ignore.
4) A software-level overhaul of what it means to have a device on you that is capable of being constantly connected to the internet. It can be an ecosystem (we already know apple is good at building those), or something similar, but the future is one where you don't have to check your phone for anything. It already knows.
That's all I can think of for the moment, but it's clear they need to prove something, and I think they're simply coming up short in that regard.