I subscribe via RSS using Firefox's live bookmark feature (so, I've got a directory of bookmarks that list rss article titles). When I want to read an article, I go to the site and read it via that RSS bookmark link (ads are there and all).
Thanks for the reply. I've only ever used the method I described above. Seems nice to read the article on its own website (styled the way the author intended).
http://drupalfire.com/
I've found that people visit the site once, subscribe to the RSS, and don't come back.