> That said, click fraud has really burned a lot of advertisers.
THIS
> That is why advertising on content needs to shift to a performance based model,
As someone in the ad biz,it's something hard to do.You still need ways to track(I understand people don't like it but...) accurately where the traffic comes from.We really need innovative tools in that domain!
Finally,I think the biggest disappointment in web marketing comes from the (un)ability of social medias to really influence sells.FB and co ad services are way worse than classic web advertising.It's borderline scammy.
analyze what happens. You can compare normal behavior - time on page, number of pages viewed etc occurring from normal organic traffic against traffic generated by the ad campaign. Did one site or group of sites send 90% of your clicks, but almost zero real traffic?
Another thing I've seen happen through Adwords was a large percentage of traffic coming through with default language set to Arabic and spending 0 time on site. (on a site intended for English speakers)
THIS
> That is why advertising on content needs to shift to a performance based model,
As someone in the ad biz,it's something hard to do.You still need ways to track(I understand people don't like it but...) accurately where the traffic comes from.We really need innovative tools in that domain!
Finally,I think the biggest disappointment in web marketing comes from the (un)ability of social medias to really influence sells.FB and co ad services are way worse than classic web advertising.It's borderline scammy.