I feel like this article, like every other article about facebook, is based on a misunderstanding of what it is and how it should be used. It seems to me that everything on facebook should be to some extent a facade, an idealised version of whats actually going on. Its a really nice way to keep in some sort of contact with people that you've fallen out of touch with or people who you were never that close with to start (but they post interesting things). This is where the primary value of facebook is (for me at least).
The point is, information on facebook is pseudo-public, not private and hopefully not too personal. Use it like this, and it don't think theres any problem. There are plenty of other options for more private or personal communications so its not like they have any monopoly power in this area. So, regardless of the dubiousness of Mark Zuckerberg's vision for open communications, i think the problems written about in this article reduce to a lot of hyperbole.
Since the whole purpose of Facebook is to enable people to share things with their friends, you'd have to be phenomenally stupid to use it to store things you want to keep private.
The point is, information on facebook is pseudo-public, not private and hopefully not too personal. Use it like this, and it don't think theres any problem. There are plenty of other options for more private or personal communications so its not like they have any monopoly power in this area. So, regardless of the dubiousness of Mark Zuckerberg's vision for open communications, i think the problems written about in this article reduce to a lot of hyperbole.