Reading the app description, more consistent data about fields + better budgeting towards fields would likely do it.
As an example, corn and soybeans are commonly rotated to help reduce the usage of nitrogen-based fertilizers in fields (soybeans put nitrogen in the ground, corn takes it out). If you have better data about nitrogen fixation, you can know if/when you should swap, and/or run the math on expected prices for soybeans vs. corn, irrigation costs, etc. Normally this is done in spreadsheets, but in the app you can get estimates and budgets for all of this stuff much faster (at least from what I read).
Farming is hard, and better support for data/analytics on farms is awesome.
As an example, corn and soybeans are commonly rotated to help reduce the usage of nitrogen-based fertilizers in fields (soybeans put nitrogen in the ground, corn takes it out). If you have better data about nitrogen fixation, you can know if/when you should swap, and/or run the math on expected prices for soybeans vs. corn, irrigation costs, etc. Normally this is done in spreadsheets, but in the app you can get estimates and budgets for all of this stuff much faster (at least from what I read).
Farming is hard, and better support for data/analytics on farms is awesome.