Apps are a temporary state of affairs (but isn't everything these days?). In a few generations, your phone will be little more than a terminal that connects to your personal virtual machine hosted on Apple/AWS/Google servers. This VM will run the respective company's OS as well as its native apps. These apps will be unrecognizably more powerful than the ones currently on your phone, and your phone itself will be significantly lighter and more efficient (and, yes, probably wearable).
Google will continue to make money from ads delivered into this virtual space and it will also have more leverage to regulate 3rd party apps, giving it access to the space within the apps as well. Oh, and also all these virtual spaces will have private and public modes.
The biggest problem really is screen area. The only reason Google can't exploit Android to its fullest potential is that phone screens just aren't large enough to dedicate a sufficient screen area to advertisement (it's a funny paradox: the phone as a real-life implement is limited to a form factor that precludes advertising space, which by its nature is always limited to 'sub-prime real-estate'). Perhaps OLED will be the solution to this, though I am more partial to drone-phones that hover beside their owners and use lasers to project the "screen" onto special eye contacts.
Google will continue to make money from ads delivered into this virtual space and it will also have more leverage to regulate 3rd party apps, giving it access to the space within the apps as well. Oh, and also all these virtual spaces will have private and public modes.
The biggest problem really is screen area. The only reason Google can't exploit Android to its fullest potential is that phone screens just aren't large enough to dedicate a sufficient screen area to advertisement (it's a funny paradox: the phone as a real-life implement is limited to a form factor that precludes advertising space, which by its nature is always limited to 'sub-prime real-estate'). Perhaps OLED will be the solution to this, though I am more partial to drone-phones that hover beside their owners and use lasers to project the "screen" onto special eye contacts.