> Who gives a shit how incredibly, ultimately, world changingly seriously important the work is of a business?

I don't give a shit about how world-changing a business is, but I do care that companies should be driven for more than just making money. Most companies aim to be profitable, but if that's the only goal then they're primed for corruption (even on a minor scale). Who cares so long as profits keep growing, dog eat dog, right?

There's a difference between 'Can I do something?' and 'Should I do something?', I see no harm in wanting companies that consider the latter.