Yep. Unfortunately, this is becoming more and more true. Typical computer users just don't know the difference between "safe computer use" and "unsafe computer use."
It's the same as human viruses. If you do things that are safe, you dramatically reduce your chances of infection.
O RLY??
I beg to differ. I've seen the PCs of friends and relations reduced to a pitiful level of performance by well known so-called "security" software.