There was an article posted about people being willing to scroll for content. It showed several prominent sites and demonstrated that successful sites like Amazon were willing to make people scroll for content.
But if you look at them carefully, while Amazon is willing to make people scroll for content they don't make you scroll for the picture or the purchase button. Given how much A/B testing they do, I would assume that they have real data for those choices. So while you can put a lot below the fold, there does seem to be value in having certain things above the fold.
But if you look at them carefully, while Amazon is willing to make people scroll for content they don't make you scroll for the picture or the purchase button. Given how much A/B testing they do, I would assume that they have real data for those choices. So while you can put a lot below the fold, there does seem to be value in having certain things above the fold.