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I would disagree with you somewhat:

Cable isn't a natural monopoly, they are sanctioned monopolies due to their negotiations with municipalities; Previously their only competition was over-the-air broadcast. We have this model in place of a company being given sole propriety over the physical 'cable' infrastructure.

But, just look at what has happened now that Verizon can compete by using a different set of wires (FIOS). They want to compete because it is a huge business and the monopoly has been broken.

The difference with a video streaming service is that they don't own the infrastructure over which their service is delivered.



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