Don't worry, I thought the same and turned off adblocking and checked again, and the ads are even more intrusive.

There's no such thing as unintrusive ads, anyway. They all add unacceptable amounts of user tracking.

Isn't this actually a business opportunity? Supplying non-animated, non-tracking ads. I also imagine one could allow the publisher to accept params to make the images match the target site's color scheme.

There are boutique ad providers like the Deck which go this route: http://decknetwork.net/

At this point, it's hard to trust any ad provider.