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For reference, Starbucks is closing 300 stores in Canada

https://www.cbc.ca/news/starbucks-closures-1.5871231



There's a Starbucks near a dead-ish mall near me. Whenever I drive by there is a line of about 20 cars whose drivers apparently need their fix. I do not understand.


Habits, brands as personal identity, social signaling are all powerful




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