>Mega will also grant direct access to their servers for entities such as film studios, allowing them to remove copyright-infringing material themselves.
How? Is this if the person that uploaded the file is openly distributing the key?
I guess this was a joke. They can look through the data stored on the servers for as long as they want; they won't find anything because they don't have the keys.
So they can pop in and remove it, just to have it reappear ten times. It will be completely futile waste of time, unless Mega lets them automate this process somehow.
Chances are that the most widely distributed things will be on centralized sites (e.g. ThePirateBay). The RIAA/MPAA could probably easily write a bot to scrape these sites for access information and then go into MegaEncryptedUpload and remove the files.
Yes. Basically it's giving 3rd parties (content owners) a self-service account in Mega's admin tools so that they can take down items without involving Mega, and in this case to verify that the content is infringing they'd have to have the keys somehow.
It's fairly routine for large media sites to supply this access, since it's more about administrative efficiency for the hosting site than anything else.
How? Is this if the person that uploaded the file is openly distributing the key?