Edit: People tend to have feelings regarding companies and institutions. People who are interested in tech and computers have stronger feelings about companies like Google, Apple and Microsoft. At least in Google's early years, people had a tendency to see Google as a figurative Mom, more interested in providing the best search engine and some nice free services than making money at any cost.
I'm a geek and a huge google fanboi and I don't see Google any differently than any other company. They just happen to (currently) have things I like a lot.
Edit: People tend to have feelings regarding companies and institutions. People who are interested in tech and computers have stronger feelings about companies like Google, Apple and Microsoft. At least in Google's early years, people had a tendency to see Google as a figurative Mom, more interested in providing the best search engine and some nice free services than making money at any cost.